Synoptek: A Virtual Chief Technology Officer

The pace of technological change has been the dominant theme of this millennium.
Synoptek: A virtual chief technology officer

The pace of technological change has been the dominant theme of this millennium.

Even a decade ago, the pinnacle of consumer technology now seems downright quaint: A TiVo in the living room, a tower computer with an AOL connection in the den, a GPS that plugs into a vehicle’s cigarette lighter, and perhaps a Nokia cell phone or two shared among family members. Today, those are all museum pieces. For businesses, the story is no different. Computers have moved from the periphery—optional, a support role—to the center—something necessary, the indispensable nervous system of the economy. As a result, the standard by which an IT department or IT strategy is measured, regardless of the industry, cannot simply be the swiftness by which problems are resolved. To succeed in today’s environment, a company’s IT component must play a strategic role. Rather than operating out of a fear of falling behind or making decisions in reactive, non-cohesive way whenever a new trend emerges, a company’s IT arm should be making strategic moves to help advance the company toward achieving its larger goals more effectively.

Many companies don’t have the in-house expertise or capital to devote to such an endeavor. Companies like Synoptek, which has about a dozen offices around the country and four in Colorado, have built an industry into providing robust IT services to those companies. Synoptek has been a managed service provider for two decades. In the most simple terms, Synoptek provides companies that don’t have an in-house IT department with a sophisticated group of experienced IT professionals, complete with a virtual chief technology officer (CTO). Mike Bank is Synoptek’s vice president for sales and marketing. When explaining what Synoptek does, Bank said it’s important to know what Synoptek doesn’t do. “We’re not a broker. We provide the services ourselves. Our core focus is to make a concerted effort to become more of a consultancy than a service provider.” Synoptek doesn’t resell any particular hardware or software. They’re agnostic. When Synoptek addresses any customer need, they’re considering every option available.

Basic services constitute a large majority of Synoptek’s revenue, but Bank said that the basic services market is becoming commoditized. When someone wants to hire an IT services company simply to fix computers when problems pop up, it’s a simple matter of providing that service at the lowest cost. So Synoptek offers something more: “If we don’t provide leadership, act as a client’s virtual CTO, we just become commoditized, too.”

Synoptek has clients in a variety of business sectors, including health care, legal firms, financial services, energy, government, and more. The size of Synoptek’s clients ranges from those with 100 full-time employees to about 5,000. Companies that face high levels of compliance and regulatory requirements—tasks that involve processing and moving large amounts of data—tend to be ideal partners with companies like Synoptek. “We believe that organizations for whom IT is not their specialty, they should lean to an organization that is financially stable, that has done this for 20 years,” Bank said. “Service is the easy side. Guidance is where we see our value.”

The kind of IT guidance Bank is referring to is transformative. Bank said that regardless of industry, “every single customer has a current state and a future state.” Almost every customer Synoptek works with is trying to implement some significant change within the company. It’s rarely about only improving IT services, and it’s rarely about simply reducing costs. Companies might be trying to transform their business model or scale their current model up to reach a bigger market. Whatever the case at hand involves, Synoptek personnel first seek to understand that underlying business motivation before moving on to assess how various IT solutions can help build that bridge to the desired future state.

Synoptek’s two decades of success are partially due to understanding the people side of IT, not just the technical. In the midsize organizations Synoptek deals with most, Bank said an average of 5.4 individuals make the bulk of all business decisions. These people tend to share the same four core concerns, regardless of their industry or area of management: Risk management, industry compliance, protecting human capital from diverting from their core business purposes, and cost control. Synoptek identifies those decisionmakers and assesses how IT might be helping or hindering those common concerns.

Leading the way each time is a “virtual CTO” that Synoptek assigns to each client and potential client. These people don’t work in sales, and they aren’t commissioned. They serve as a single point person whose job it is to learn about the company. In addition to assessing an organization’s current state and needs, this person acts as a strategic consultant, one who Bank said “looks out for trends or threats to the customer in order to advise on change.” Digital threats might not be a top priority for many small and midsize companies, and Bank said he understands why their risk tolerances are high. However, if a company has valuable data of any kind, including personal information from customers, all it takes is one bad actor (or, increasingly, an automated threat) out of thousands from across the world to inflict costly, lasting damage. Motivation for breaching company computers isn’t always straightforward: Hackers sometimes aren’t after anything other than a challenge. Managing these threats can be a daunting task for a company that can’t devote major resources to staff in-house IT security experts.

As options multiply, become more complex, and become intertwined, navigating the ever-emerging digital landscape is a task most companies don’t want to deal with. But they can’t avoid it, either. If selecting an outside company to assist makes sense, the choice then becomes whether to hire someone to set up and fix computers or whether to hire a company that will help guide a company reach the future it’s aiming for.

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Applicants must be 21 years of age or older. The City of Glendale shall have at least one business day after receiving application to review. The City of Glendale reserves the right to take additional time to review any application.

Full payment of rental fees and required deposits are required at the time of application. A deposit will be required prior to your event and will be returned within 30 days after your event as long as no damages are incurred. An employee from Infinity Park and/or the Glendale Public Works department will report on any damages or cleaning charges before your deposit will be returned.

Rental fees are charged for the entire reserved time which is to include set-up and tear down/clean up. Your group will be expected to vacate space promptly at end time listed on permit. Additional fees may apply based on the size and scope of event.

The City of Glendale reserves the right to: 1) amend the rental rules as needed to serve the best interest of the City; 2) relocate any meeting/activity based on unforeseen circumstances; 3) have a designated employee visit any activity site or require that the Glendale Police Department enforce the terms of this rental agreement; 4) terminate the permit at any time in the interest of public safety without refund of rental fees or deposit.

The City of Glendale assumes no liability for lost or stolen property on park premises or for personal injuries sustained on the premises during the permit holder’s activity.

Permits will be issued upon approval of application. Reservation notices will be posted on the day of the event.

Changes to date or site may be charged $25.00 per permit change.


Applications should be submitted at least 10 business days prior to requested date of use. Applications received within 24 hours of event/activity may be charged a $25 service fee. Payment and all applicable documents must besubmitted at least 5 business days prior to permit date. Depending on the nature of the activity, “applicable” documents may include an Athletic Organization Information Form, Waiver of Liability and/or Insurance Agreement.

All applications will be handled on a first-come, first-served basis and will be accepted via mail, fax or email. Payment must accompany application before being considered. Any application submitted without complete information and/or without payment will not be reviewed.

Mailing Address: Infinity Park Operations, 950 S Birch St., Glendale, CO 80246
Fax: 303-639-4611


By mail: Applications must be accompanied by payment: check (made out to “City of Glendale”), money order or Visa/MasterCard.

By email or fax: A credit card authorization form must accompany application.

Rental Guidelines, Terms & Conditions

1. Daily Park Hours: The Synthetic Turf Athletic Field at Infinity Park is available to reserve from 8:00 AM until 10:00 PM. The volleyball courts, as well as the pavilions and fields at Creekside and Mir Parks, are available to reserve from 8:00 AM until 9:00 PM. Use of all spaces may be limited to certain months of the year and select days of the week

2. Park Permit: A permit is required for any group activity (“group” is defined as activities with 10 or more people). The permit must be in the possession of the group while the site is in use. Permits are non-transferable and non-refundable. The City of Glendale reserves the right to change and/or revoke any permit and restrict activities in the park at any given time. Any violations of City of Glendale policies, rules, regulations, or guidelines may result in immediate revocation of permit. Use of any of the facilities described in this document without the appropriate authorization may result in fines and possible loss of future scheduling privileges.

3. Usage Priority: If a site has been permitted, the permit-holder has priority over other users. Contact Park Operations (number listed on permit) for any site issues.

4. Fees: Fees are due in full; deposits or partial payments are not accepted. Acceptable forms of payment include cash, check, and money orders (made payable to City of Glendale) or Master Card or Visa Credit Cards.

5. Attendee Conduct: The permit-holder is responsible for his/her actions as well as the actions of gathering attendees.

6. Restroom Facilities: Restroom facilities are taken on an “as is” basis and are not part of any reserved space.

7. Vehicular Access: Motorized vehicles are strictly prohibited. Roadways and parking areas are clearly marked and established. Driving beyond designated boundaries to load and unload equipment or transport goods is prohibited. Vehicles will be ticketed and towed at the owner’s expense.

8. Site Clean Up: It is the permit holder’s responsibility to clean up after each use. Trash must be properly disposed of in dumpsters or trash barrels (depending on the size and scope, certain permit holders may be required to provide additional trash receptacles/dumpsters). Ice may be placed in barrels or spread out on hard surfaces. Grills of any type are prohibited. Trash is not to be left in flowerbeds, on grassy areas, under/in trees, shrubs, vegetation, buildings, or structures. Excessive trash removal on the part of Infinity Park or the Glendale Public Works Department may result in forfeiture of deposit, fines and possible loss of future scheduling privileges.

9. Destruction of Property: It is unlawful for any person, other than authorized personnel, to mark, remove, break, or climb upon, or in any way injure, damage or deface trees, shrubs, plants, turf, or any of the buildings, fences, monuments, goal posts, or other structures or property within or upon the park.

10. Damage: Broken fences, seating, goals, or any potential safety hazards such as holes or broken sprinkler heads should be reported immediately to the phone number listed on the permit.

11. Glass Bottles/Containers: Glass bottles and containers are prohibited.

12. Alcoholic Beverages: 3.2% beer is the only alcoholic beverage allowed in the park, except under special licensing. Beer must be served in cans or from a keg in plastic cups. All State liquor laws apply. Alcoholic beverage sales, including purchased tickets, are prohibited, except under special licensing.

13. Dogs: Dogs must be on a leash at all times. Bag dispensers are provided, and dog owners are expected to clean up after their pets.

14. Amplified Sound: Amplified sound (i.e. P.A. systems, music) is prohibited without Assembly Permit or Special Event Contract.

15. Canopies and Tents: Tents, canopies and additional tables and chairs provided by groups using the parks/pavilions will be permitted. Staking is prohibited; weights, including water, lead and sand are allowed.

16. Signage: Signs, banners, party decorations, and canopies may not be attached to trees, shelters, light fixtures, or other park structures. Blocking areas, including sidewalks, parking lots, paths, and roadways is prohibited.

17. Prohibited Activities/Items: included, but not limited to: aircraft, air castles, carnivals, climbing walls, dunk tanks, fireworks, golf, horseback riding, hot air balloons, inflatable games, model airplanes, moon walks, petting zoos, pony rides, and search lights (some of these activities may be allowed with limited hours and Assembly City of Glendale 950 South Birch St, Glendale. CO 80246 Page | 6 permit or Special Event Contract). Weapons, including but not limited to such items as knives, firearms, bows and arrows, martial arts weapons, javelins, shot-puts, discus, and all other projectiles, are prohibited. All Federal, State and Municipal laws apply.

18. Admission: Charging admission or gate charges is prohibited, except under a Special Event or Assembly permit.

19. Gambling: Raffles, gambling, bingo, and games where money buys a chance are prohibited.

20. Grills: Mir and Creekside Park Pavilions: portable gas grills are allowed (permit holders may also use the grills located at the pavilions); Infinity Park: grills of all types – charcoal, gas, portable, etc., – are prohibited. Two (2) stationary, charcoal grills are located west of the pavilion.

21. Event Equipment Needs: The permit holder is responsible for providing all necessary equipment and services, including but not limited to activity-related equipment, canopies, tents, chairs, tables, scaffolding, portable toilets, hand sinks, water or water containers, trash receptacles, trash pick-up, recycling, and clean-up crews. All equipment and fixtures provided by permit holder must be temporary in nature and may not be affixed, attached or permanently change the condition of the playing surface.

22. Insurance: Insurance is required for reservations for 100 or more people. In such cases, permit holder must provide commercial general liability insurance for the benefit of all activity-related individuals and groups, including permit holder group members, participants, attendees, invitees, and the City of Glendale. The commercial general liability insurance shall provide coverage of at least $1,000,000 and name the City of Glendale, its employees, agents and/or assigns as Additional Insured. The certificate of this commercial general liability insurance shall be received by theCity no later than twenty-one (21) days prior to the permit holder’s scheduled use of the site reserved. Permit holder expressly acknowledges and agrees that homeowner’s insurance coverage does not meet the requirements hereof. Certificate must read as follows with this exact language: ADDITIONALLY INSURED: THE CITY OF GLENDALE, ITS OFFICERS, OFFICIALS AND EMPLOYEES. If you are unable to obtain this insurance, please contact Park Operations at 303-692-5799

23. Permit Revocation: Permits may be revoked for failure to follow guidelines in any way.


1. Field Conditions: Athletic field permit holders may be asked to limit field use hours and days as determined by Infinity Park Operations and/or the City of Glendale Public Works Department. In the case of adverse field conditions, such as weather, sprinkler operations, field repairs, etc., athletic fields may be closed. Any use of the athletic fields without the appropriate authorization or when the fields are closed may result in fines and possible loss of future scheduling privileges.

2. Snow Removal: Individuals are not allowed to remove snow from any of the fields.

3. Equipment: All teams, organizations and players are required to provide their own equipment for practices, games and tournaments. All equipment and fixtures provided by permit holder must be temporary in nature and may not be affixed, attached or permanently change the condition of the playing surface.

4. Field Markings: Any field markings not applied by the Glendale Public Works Department may result in forfeiture of deposit, penalty fees and loss of future scheduling privileges.

5. Insurance/Waiver of Liability Options: Option 1. The permit holder provides 1) a roster with player names, addresses and cities of residence listed and 2) proof of insurance on an “Accord Insurance Certificate.” Insurance Certificate must 1) reflect a minimum coverage amount of $1,000,000; 2) reflect a 30 day cancellation period with notice of intent to cancel provided to Infinity Park AND the City of Glendale at the address listed on the permit; and 3) state the Additionally Insured as “THE CITY OF GLENDALE, ITS OFFICERS, OFFICIALS AND EMPLOYEES.” Binders and pending or blanket policies are not acceptable.

Option 2. In lieu of an Insurance Certificate, permit holder signs waiver form on behalf of all participants (form located next page).